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second chance to make a first impression! You have probably heard how important first impressions can be. But did you know that within 15 seconds a buyer has already developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. |
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Dress Your House for Success.... With the help of a Certified Home Marketing Specialist |
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Buying a house is largely an emotional
decision because people are not just purchasing a home; they are buying
a dream...a lifestyle. If you can help them with their vision so they
don't have to rely completely on their imagination, you positively
impact how they feel in the home, which will be reflected in the sales
price and number of offers you receive.
All human beings want comfort, excitement, prestige and love, and all these are at work in the psychology of the home purchase. Effective staging maximizes those feelings, creating an atmosphere that makes people want to linger and imagine themselves living in the space. Ultimately, staging creates a home the prospective buyer will not be able to live without. Do not mistake staging as some underhanded way to unload property. It's simply taking advantage of the same principles of marketing used to sell any other commodity. People want to be inspired; they want to walk in and envision themselves entertaining in the dining room or enjoying a family night in the great room. Staging also benefits potential buyers because it gives them a good idea of how the home could look if they lived there and the scale and style of furniture necessary to achieve the look. As a Certified Home Marketing Specialist I have had in-depth training from Martha Webb, the author of "Dress Your House for Success" which has been featured on Good Morning America, CNN, in the New York Times, just to name a few. The training focuses on staging principles and techniques that are proven to result in increased selling prices and reduced market time for homes. Currently there are approximately only 2100 real estate agents in the United States hold this designation. If you would like further information about staging your home for maximum effect, contact me with your questions. |
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