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Buying a house is largely an emotional decision because people are not just purchasing a home; they are buying a dream...a lifestyle. If you can help them with their vision so they don't have to rely completely on their imagination, you positively impact how they feel in the home, which will be reflected in the sales price and number of offers you receive.
All human beings
want comfort,
excitement,
prestige and
love, and all
these are at
work in the
psychology of
the home
purchase.
Effective
staging
maximizes those
feelings,
creating an
atmosphere that
makes people
want to linger
and imagine
themselves
living in the
space.
Ultimately,
staging creates
a home the
prospective
buyer will not
be able to live
without.
Do not mistake
staging as some
underhanded way
to unload
property. It's
simply taking
advantage of the
same principles
of marketing
used to sell any
other commodity.
People want to
be inspired;
they want to
walk in and
envision
themselves
entertaining in
the dining room
or enjoying a
family night in
the great room.
Staging also
benefits
potential buyers
because it gives
them a good idea
of how the home
could look if
they lived there
and the scale
and style of
furniture
necessary to
achieve the
look.
As a Certified
Home Marketing
Specialist I
have had
in-depth
training from
Martha Webb, the
author of "Dress
Your House for
Success"
which has been
featured on Good
Morning America,
CNN, in the New
York Times, just
to name a few.
The training
focuses on
staging
principles and
techniques that
are proven to
result in
increased
selling prices
and reduced
market time for
homes. Currently
there are
approximately
only 2100 real
estate agents in
the United
States hold this
designation.
If you would
like further
information
about staging
your home for
maximum effect,
contact me
with your
questions.
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